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Website Maintenance
Keep your site fast, secure & up to date
Your website shouldn’t break when you’re not looking. Proactive maintenance keeps it running smoothly, protected from threats, and performing, so you can focus on your business.
✓ Security monitoring✓ Daily backups
Site health
● All systems healthy
99.9%
uptime target
Daily
automated backups
24/7
security monitoring
<2hr
emergency response
uptime · last 6 months
The risk
What happens when you neglect your website?
A website isn’t “set it and forget it.” Without maintenance, even the best site deteriorates, slower, less secure, eventually broken.
Slow loading
Performance degrades over time, bloated code and unoptimized images drive visitors away.
Security holes
Hackers target outdated sites. Without patches, you’re an easy target for malware and breaches.
Broken functionality
Links break, forms stop, integrations fail, small issues compound into lost leads.
SEO rankings slip
Search engines penalize slow, insecure, broken sites, your hard-won rankings fade.
Poor experience
Outdated design and broken layouts on new devices send visitors to competitors.
Emergency costs
Neglected issues become expensive crises. A hack costs far more than upkeep.
The hidden cost of neglect · general industry figures
40%
abandon a site that takes over 3s to load
84%
won’t return after a bad experience
43%
of cyberattacks target small businesses
Penalty
Google down-ranks slow, insecure sites
Definition
What is website maintenance?
The ongoing process of monitoring, updating, and optimizing a website so it stays secure, fast, functional, and current, security patches, backups, performance, fixes, and content updates.
🔒
Security, protect against hackers and malware
⚡
Performance, keep the site fast and responsive
🔧
Functionality, ensure every feature works
✏️
Content, keep information current
🔄
Technology, update software and integrations
Five types of maintenance
Preventive, scheduled updates, backups, scans
Corrective, fixing bugs, broken links, display issues
Adaptive, new browsers, devices, integrations
Perfective, speed and UX improvements
Emergency, urgent fixes for hacks or downtime
What we do
Comprehensive maintenance services
Security & Updates
24/7 monitoring, malware scans, and security patches.
Backup & Recovery
Daily off-site backups with quick restore.
Performance
Speed monitoring, image and code optimization.
Software Updates
CMS, plugin, and integration updates, tested first.
Uptime Monitoring
24/7 checks with instant downtime alerts.
Content Updates
Text, image, and minor changes as you request.
Technical Support
Email support, troubleshooting, and guidance.
Reporting
Monthly health, uptime, and security reports.
How it works
A rhythm that keeps your site healthy
Daily
✓Automated backups
✓Security monitoring
✓Uptime monitoring
✓Error-log review
Weekly
✓Security scans
✓Performance checks
✓Backup verification
✓Update review
Monthly
✓Security audit
✓Performance tuning
✓Device/browser testing
✓Health report
Quarterly
✓Deep performance review
✓Security assessment
✓Technology review
✓Strategy call (Scale)
Honest comparison
Should you maintain it yourself?
Factor
DIY
Professional
Time required
5–10+ hrs/mo
0. We handle it
Technical knowledge
Required
Not required
Security monitoring
Manual, ad hoc
24/7 automated
Backups
Inconsistent
Daily, verified
Emergency response
On your own
Expert help
Tools & software
$50–200+/mo
Included
DIY can work if you have the skills and the time. For most owners, professional maintenance is more cost-effective once you factor in your time, tools, and risk.
Transparency
How much does maintenance cost?
Quick answer
Maintenance typically runs $50–$1,000+/month by complexity and service level. With Adbokit it’s included in every partnership from $697/mo, no separate maintenance fee.
Service level
Typical cost
What’s included
Basic
$50–150/mo
Updates & backups only
Standard
$150–400/mo
+ Security & monitoring
Premium
$400–1,000+/mo
+ Content updates, priority support
Adbokit (included)
From $697/mo
All of the above, in your plan
With Adbokit, maintenance is included, your subscription covers design, hosting, and maintenance in one predictable monthly cost.
The payoff
Why maintenance pays for itself
Peace of mind
Experts monitor and protect your site 24/7.
Better security
Threats caught before they become problems.
Better performance
Fast pages keep visitors and Google happy.
Higher uptime
Always there when customers need you.
Better SEO
Technical health lifts search rankings.
Lower long-term cost
One avoided crisis pays for years of upkeep.
Time savings
Stop spending hours on technical tasks.
Expert care
Maintained by pros who do this every day.
Why Adbokit
Proactive, not reactive
Included in your plan
No surprise bills, maintenance comes with your subscription.
We built it, we maintain it
We know your site inside out, no learning curve.
Proactive, not reactive
Continuous monitoring stops problems before they start.
Fast response
Priority support resolves issues in hours, not days.
Transparent reporting
Monthly reports on health, performance, and work done.
Responsive support
Coverage across the US, UK & AU with fast replies in your timezone.
99.9%
uptime guarantee
24/7
security monitoring
<2hr
emergency response target
Daily
verified backups
Uptime & response figures reflect our service guarantee/SLA targets.
FAQ
Maintenance questions
What is website maintenance?
The ongoing process of monitoring, updating, and optimizing a website to keep it secure, fast, functional, and up to date, security updates, backups, performance optimization, content updates, and technical support.
Why is website maintenance important?
It protects against hacking and data breaches, keeps your site fast (slow sites lose visitors), prevents broken functionality and downtime, supports SEO, and avoids expensive emergency repairs. A website is a living system that needs ongoing care.
How often should a website be maintained?
Continuously: daily backups and security/uptime monitoring, weekly security scans and update review, monthly performance optimization and checks, and quarterly deep audits and technology reviews.
How much does website maintenance cost?
Typically $50–150/mo for basic, $150–400 for standard (with security monitoring), and $400–1,000+ for premium. Adbokit includes maintenance in every partnership from $697/mo, no separate fee.
Can I do website maintenance myself?
You can, with technical skills and 5–10+ hours a month, plus monitoring and backup tools. For most owners, professional maintenance is more cost-effective once you factor in time and the risk of mistakes.
What happens if my site gets hacked?
We immediately take it offline to limit damage, restore from the latest clean backup, close the vulnerability, scan and clean any malware, add extra security, and monitor closely. Proactive security makes hacks rare, but we’re ready to respond fast.
Will maintenance cause downtime?
We minimize it by scheduling updates in low-traffic windows, testing on staging first, and keeping rollback ready. Most maintenance happens with zero downtime; major updates may need a few minutes, scheduled with notice.
Do you maintain sites you didn’t build?
Yes. We start with an audit, document the site, set up monitoring and backups, fix existing issues, then begin regular maintenance. Complex sites may have a small onboarding fee, we’ll assess and quote first.
How do I request content updates?
Just email us what you want changed with any new text or images. We confirm and complete it within your plan’s timeframe. Limits: Start = 2/month, Grow = 5/month, Scale = unlimited.
Is maintenance included in Adbokit subscriptions?
Yes, all plans include it. Start ($697/mo) covers core maintenance + 2 updates; Grow ($997/mo) adds priority support + 5 updates; Scale ($4,497/mo) adds unlimited updates, same-day support, and a dedicated manager.
Ready for worry-free maintenance?
Stop worrying about your website. We handle the technical work while you focus on growing your business.
✓ Included in all subscriptions✓ Uptime guarantee✓ No long-term contracts